River LA has released a new video showcasing the rich diversity of activities available at the LA River. The video, produced by Women in Film’s PSA Program, shows three teens discovering the LA River for the first time after a blue heron, the LA River’s mascot, interrupts their selfie. They see skateboarders and car enthusiasts enjoying the urban landscape under the 3rd Street Bridge, picnickers playing near the Glendale Narrows, kayakers paddling through serene waters and bikers racing down the river-adjacent bike path. In the final shot, the teens are splashing in the shallow waters, the blue heron nearby.
The video was produced for River LA by Women in Film’s PSA Program, an organization that provides female filmmakers opportunities to write, produce and direct short films that increase awareness of community causes. The creative team includes director Celine Tricart, producer Meredith Riley Stewart, writer Jan Arnold and executive producers Tessa Bell and Cecilia Najar. Most of the cast, crew and production services donated their time and equipment, including Panavision and the team at Sony Picture Imageworks who donated their animation and post-production services.
The filmmakers also benefited from guidance and input from industry veterans and River LA Board members Jordan Kerner, the producer of SMURFS movies, CHARLOTTE’S WEB and FRIED GREEN TOMATOES and director Gary Ross, the director of HUNGER GAMES, PLEASANTVILLE and SEABISCUIT.
“We considered this project a win for everyone,” says Eli Kaufman, communications director for River LA. “The filmmakers honed their skills and we were able to support the mission of Women in Film by collaborating with a talented female creative team. Plus, the LA River now has a fantastic PSA that allows the community see the activities they can enjoy all summer.”
FEATURED ACTIVITIES & LINKS TO FEATURED SUPPORTERS:
- Car enthusiasts and skateboarders enjoy the views under the 3rd Street Bridge.
- Kayakers paddle at the Glendale Narrows or at the Sepulveda Dam.
- Bikers ride along the LA River Greenway bike path.
- Picnickers lunch near the water or at one of many adjacent parks.
- Paint the scenic landscapes as part of one of many river-oriented meet-ups.
- Wading along the shallow banks with fish, frogs and other river wildlife.
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Women in Film PSA Program gives young female filmmakers an opportunity to write, produce and direct short content promoting charitable causes and social advocacy. The PSA Program develops women’s professional and creative skills while speaking to some of the world’s most pressing needs. www.womeninfilm.org/psa