Tony Yanow and Amy Yanow’s donation comes on the heels of two other grants by the Santa Monica Rivers and Mountains Conservancy and the San Gabriel and Lower Los Angeles Rivers and Mountains Conservancy to help fund initial study of the LA River
Los Angeles, CA -- The Los Angeles River Revitalization Corporation (LARRC) announced a $250,000 match challenge from Tony Yanow and Amy Yanow, long-time River supporters. Tony and Amy are currently the proprietors of two of the most respected beer destinations in Los Angeles, Tony’s Darts Away and Mohawk Bend. Now through December 31, the Yanows will match every dollar donated and/or pledged to LARRC, up to $250,000. The goal is to raise a total of $500,000, which will help fund the Integrated Design Vision Project, led by Frank Gehry and technical partners.
This donation marks the Yanow’s first public match challenge and extends an opportunity for new and ongoing supporters to double their impact. Yanow’s match challenge adds to the growing momentum LARRC has gained towards funding Frank Gehry’s initial study of the LA River. The match challenge comes just weeks after the San Gabriel and Lower Los Angeles Rivers and Mountains Conservancy (RMC) and Santa Monica Mountains Conservancy (SMMC) announced their grant awards for the LA River, making this a true public-private funding partnership.
“As someone who crosses the L.A. River several times a day, I can’t help but see the huge possibility encased within the 51 miles of concrete. There is so much potential in the River and the banks on both sides. With Omar’s passionate leadership and overall moxie, I know that potential can be unlocked. With hard work and support they will revitalize this integral part of Los Angeles through meaningful, sustainable and imaginative change. I believe in him, his team, and their mission,” said Tony Yanow.
Yanow has worked closely with Omar Brownson, executive director of LARRC, for more than three years on creative partnerships and awareness building campaigns. As the co-founder of Los Angeles’ Golden Road Brewing located adjacent to the LA River, Yanow took a prominent role in building programs to support the work of LARRC. Prior to selling the brewery to Anheuser-Busch in late 2015, he developed the 2020 IPA, a custom beer aimed at raising awareness and funds for the River project.
“Tony Yanow’s matching challenge will hugely impact LARRC’s efforts in looking towards securing a brighter future for the LA River,” said Omar Brownson. “We are incredibly grateful to have so much support from numerous contributors in funding the Integrated Design Project. Without all of their help, it would be impossible for us to accomplish our goals.”
About the Los Angeles River Revitalization Corporation
The LARRC is a non-profit organization with a mission to ensure that the 51-mile LA River integrates design and infrastructure that brings people and nature together. The LA River Corp. was created as an independent organization by the City of Los Angeles to support the revitalization of the Los Angeles River. We champion river-oriented policy and sustainable public spaces, while creating innovative models for community benefit and participation.
We believe that the 51-mile Los Angeles River is integral to our quality of life and essential to building the healthy, vibrant, and resilient region in which we all want to live.
We treat your donation with respect. We comply with Guidestar transparent reporting requirements. We are a member of 1% for the Planet. As a 501c3 non profit, your donation is tax-deductible (Tax ID: 27-2245545) to the full extent of the law. If you would like to speak to us personally, call Development Manager Melissa Puls at 323-221-7800. We have also provided a downloadable copy of our W-9 Form for your use.