Penny Lundgren
Chief Financial Officer

Penny Davidson Lundgren, CPA serves as River LA’s CFO. Penny brings years of experience as a Certified Public Accountant advising client’s financial and tax needs, as well as broad experience in the action sports industry as a competitor, sports commentator for ESPN and a live and broadcast event producer.

Penny first sees every endeavor to connect with and serve people, and she has followed career goals that align with her values of being outdoors and serving her community.  As a pioneering mountain bike racer, Penny is a two-time national champion and earned a bronze medal at the inaugural UCI sanctioned world championships and she was invited to compete in the first-ever ESPN XGames. Penny’s expertise in the action sports industry aligned with ESPN and NBC Sports to produce many made-for-tv action sports events and programming.  She shifted her career goals to stay closer to home as her family grew and she served as a teacher at a California public high school and more recently created an accountancy corporation to serve clients’ financial and tax needs.

Penny treasures her family and faith and still loves mountain biking and hiking and an occasional surf session…mostly with her husband and Swedish ski racer, Jonas Lundgren.  

Jordan Schneringer
Senior Director of Programs and Operations

Jordan Schneringer is the Executive Assistant at River LA. He supports the CEO and Chief Operating Officer in carrying out the organization’s mission and outreach, along with the facilitating day-to-day administrative functions.

Prior to River LA, Jordan served in varied roles on multiple government campaigns around country--culminating with a stint in Washington D.C on Capitol Hill. Jordan has always had a passion for helping people, which has now extended to include bettering communities.

Jordan, a native Oklahoman, attended the University of Oklahoma with a major in Political Science.

Rebecca Rubin
Grant Writer