We are a nonprofit organization with a mission to ensure all 51 miles of the Los Angeles River integrates design and infrastructure to bring people, water, and nature together.
River LA Team
Kate Moulene
Chief Executive Officer
Kate Moulene, CEO of RIVER LA has developed programs leading to over 3 billion international media impressions, raised tens of millions of dollars for philanthropy and worked closely with the key decision makers in the entertainment industry and corporate America to find new ways to partner for-profit enterprise with philanthropy.
Ms. Moulene served as the West Coast Bureau Chief for InStyle Magazine where in addition to running the bureau, she was the on-air correspondent for NBC’s TODAY SHOAW and a variety of media outlets including CNN and Oprah. Her journalistic experience includes writing for LIFE Magazine and reporting for the International Herald Tribune (Money Report) in Paris, France.
As Co-Founder and CEO of the Global Creative Forum and Capian Enterprises, Ms, Moulene developed the program that brought United Nations Secretary-General Ban Ki-moon on his first two official trips to Los Angeles where he was joined by President Bill Clinton. The Forum brought key decision makers in government, business, philanthropy and entertainment together to discuss global issues and joint solutions. Her projects have included Save with Sports on behalf of Save with Children,
Ms. Moulène is credited by former Solicitor General Theodore Olson, with putting together the initial legal team to appeal California Prop 8. which led to the successful U.S. Supreme Court DOMA case guaranteeing the right of same sex marriage.
Her over 50 clients range from CARE, SAVE THE CHILDREN, MILKEN - PROSTATE CANCER FOUNDATION, ROCK THE VOTE, OCEANA, EIF, EQUINOX, HEARST, MEREDITH, NBC/UNIVErSAL, GLAZA, RFK MEMORIAL, AUTISM NOW, RIVER KEEPER, and OXFAM.
Ms. Moulene has both a U.S. and an E.U. citizenship.
A few of of her projects include:
ESQUIRE HOUSE - Developed and led over 50 initiatives on behalf of Esquire Magazine and Hearst Publishing advertisers.
GLOBAL CREATIVE FORUM - Global Creative Forum launched in March of 2010 with United Nations Secretary-General Ban Ki-moon’s first official trip to Los Angeles. He was joined by President Bill Clinton.
VARIETY WOMENS AWARDS - Honoring GCF board and work in community.
MANYvCANCER - Celebrating Special Guest Nobel Laureate Jim Allison, performance by Seal. PSA Dax Shepherd, Rob Riggle, Doctor Drew
FIRST LADIES OF AFRICA DINNER – U.N. General Assembly private dinner -- Special Guests included: First Ladies of Africa. Countries that the alliance included: Ethiopia, Ghana, Mozambique, Kenya, Rwanda, Sierra Leone, Tanzania, Uganda and Zambia.
100 MAKING A DIFFERENCE –Ms. Moulene featured alongside other philanthropists including: First Lady Michelle Obama, George Clooney, Malala Yosafzai, Maria Shriver, Mark Wahlberg, Novak Djokovic, Scarlett Johansson, Serena Williams, Dwayne, “The Rock” Johnson, Jeff Bridge’s, Drew Brees, Leonardo di Caprio, Sophia Loren.
CHARITY CAMPAIGNS – Created/Executed:
BAUME et MERCIER CAMPAIGN – Time to Make a Difference (Ashton Kutcher, Meg Ryan, Kim Bassinger, etc)
CARTIER CAMPAIGN – Legacy of Hollywood (Sutherland Family, Reiner Family, Marshall Family, etc)
Corporate Partnerships: Acura, Bally, Baume et Mercier, Bloomberg, Bombardier/Lear Jets, Cadillac, Cartier, Cherokee Global Brands, Club Med, DeepGreen, DKNY, Esquire Magazine/Hearst, Equinox, GE, Hearst Publishing, Hugo Boss,Iheart, Intel, Hennessey, InStyle Magazine/Time Warner,Louis Vuitton, Jaguar, Land Rover, Mercedes Benz, Moet & Chandon, Meredith Publishing, Mourastarr, Mont Blanc, NHL, Paradigm, Pioneer, Ray Ban, Rocawear, etc.
BOBBY’S BREAKFAST - Launched in 2015, with celebrity ambassador Kiefer Sutherland. Utilizing government has established "start-up" matching grants to address youth hunger alongside the U.S. State Department, the Department of Education and the Department of Agriculture.
IVY HOTEL - Launch in collaboration with Hollywood Entertainment Museum/ WPT/ performance by John Mayer.
Penny Lundgren
Chief Financial Officer
Penny Davidson Lundgren, CPA serves as River LA’s CFO. Penny brings years of experience as a Certified Public Accountant advising client’s financial and tax needs, as well as broad experience in the action sports industry as a competitor, sports commentator for ESPN and a live and broadcast event producer.
Penny first sees every endeavor to connect with and serve people, and she has followed career goals that align with her values of being outdoors and serving her community. As a pioneering mountain bike racer, Penny is a two-time national champion and earned a bronze medal at the inaugural UCI sanctioned world championships and she was invited to compete in the first-ever ESPN XGames. Penny’s expertise in the action sports industry aligned with ESPN and NBC Sports to produce many made-for-tv action sports events and programming. She shifted her career goals to stay closer to home as her family grew and she served as a teacher at a California public high school and more recently created an accountancy corporation to serve clients’ financial and tax needs.
Penny treasures her family and faith and still loves mountain biking and hiking and an occasional surf session…mostly with her husband and Swedish ski racer, Jonas Lundgren.
Jordan Schneringer
Senior Director of Programs and Operations
Jordan Schneringer is the Executive Assistant at River LA. He supports the CEO and Chief Operating Officer in carrying out the organization’s mission and outreach, along with the facilitating day-to-day administrative functions.
Prior to River LA, Jordan served in varied roles on multiple government campaigns around country--culminating with a stint in Washington D.C on Capitol Hill. Jordan has always had a passion for helping people, which has now extended to include bettering communities.
Jordan, a native Oklahoman, attended the University of Oklahoma with a major in Political Science.